TB Map tool: quick competitors mapping tool
EIC & EIE
Target: Participants
Themes: European Innovation Council, Pillar 3
When preparing the route to market of a technology, it is key to understand not only its main benefits to the client in order to define the business value proposition but also what other alternatives your client may have to solve the same need that your product or technology is solving. Although in the pre-commercialization phase monitoring this would require a thorough competitive analysis in more preliminary stages, where the technology is still “at promising stage”, this competitive analysis can be just limited to highlight the main potential competitors and their relative position towards the market compared with your solution, in terms of TRL & BRL. The TB.Map has been built to help you in this mapping exercise working along four categories of competitors: products or solutions in the market, similar technologies approaching your same need, relevant IP assets found in IP databases and running or finalised R&D projects.
